Chunawalla, S. A. <br/><br/>
Foundations of advertising theory & practice / 
S. A. Chunawalla and K. C. Sethia. 
 - 6th ed. 
 - Mumbai :  Himalaya publishing house,  2006. 
 - 996 p. ;  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Theory and practice.
<br/><br/><label>LC Class. No.: </label>659.1  / CHU 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU [ Shelf 80]