TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - The successful marketing plan: a disciplined and comprehensive approach 
SN  - 9780070587748
AV  - 658.802 HIE
U1  - 658.802 
PY  - 2004///
CY  - New Delhi Ill.
PB  - Tata McGravHill
KW  - Marketing
KW  -  Planning
N1  - Includes index
UR  -  http://www.loc.gov/catdir/description/mh022/96028253.html
UR  -  http://www.loc.gov/catdir/toc/mh022/96028253.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0602/96028253-b.html
ER  -