Hiebing, Roman G. <br/><br/>
The successful marketing plan :  a disciplined and comprehensive approach / 
Roman G. Hiebing, Jr., Scott W. Cooper. 
 - 3nd ed. 
 - New Delhi Ill. :  Tata McGravHill,  c2004. 
 - xxxiv, 510 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780070587748 
<br/><br/><label>LCCN: </label>96-028253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning.
<br/><br/><label>LC Class. No.: </label>658.802  / HIE 
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE [ Shelf 67 ]