TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W. 
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780073529899 (alk. paper)
AV  - 658.8 WAL
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and indexes
UR  -  http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html
ER  -