Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Pearson Educationl,  c2007. 
 - xvii, 893 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788177582031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.<br/>Tourism -- Marketing.
<br/><br/><label>LC Class. No.: </label>658.804  / KOT 
<br/><br/><label>Dewey Class. No.: </label>658.804  / KOT [ Shelf 68 ]