Jha, S. M. <br/><br/>
Services marketing / 
S. M. Jha. 
 - 6th ed. 
 - Mumbai :  Himalaya publishing house,  2003. 
 - 729 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8183188401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>658.8  / JHA 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JHA [ Shelf 80]