Bose, Biplab S. <br/><br/>
Marketing management :  text and cases / 
Biplab S. Bose. 
 - Mumbai :  Himalaya publishing house,  2007. 
 - 958 p. ;  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>658.8  / BOS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOS [ Shelf 80]