TY  - BOOK
AU  - Levitt, Theodore, 
TI  - Marketing myopia
T2  - Harvard business review classics
SN  - 9781422126011
AV  - 658.8 LEV
U1  - 658.8 
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Customer relations
N1  - An article originally published in 1960
ER  -