Levitt, Theodore,    1925-2006. <br/><br/>
Marketing myopia / 
Theodore Levitt. 
 - Boston, Mass. :  Harvard Business School Press,  c2008. 
 - 90 p. ;  14 cm. 
 - Harvard business review classics .
<br/><br/> An article originally published in 1960. 
<br/><br/><label>ISBN: </label>9781422126011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>658.8  / LEV 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV [ Shelf 80]