TY  - BOOK
AU  - Zaltman, Gerald.
AU  - Zaltman, Lindsay H.
TI  - Marketing metaphoria: what deep metaphors reveal about the minds of consumers 
SN  - 9781422121153
AV  - 658.8342 ZAL
U1  - 658.8342 
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Consumer behavior
KW  - Metaphor
N1  - Includes bibliographical references (p. 209-219) and index
ER  -