Ramaswamy, S. Marketing management : global perspective indian context / V. S. Ramaswamy and S. Namakumari. - 4th ed. - New Delhi: Macmillan, 2009. - 872 p. ; 28 cm. ISBN: 0230637299 0230637290 Subjects--Topical Terms: Marketing management. LC Class. No.: 658.8 / RAM Dewey Class. No.: 658.8 / RAM [ Shelf 66 ]