Saxena, Rajan. Marketing management / Rajan Saxena. - 3rd ed. - New Delhi : Tata McGraw-Hill, 2008. - 819 p. ; 24 cm. ISBN: 0070599536 007059953X Subjects--Topical Terms: Marketing management. LC Class. No.: 658.8 / SAX Dewey Class. No.: 658.8 / SAX [ Shelf 66 ]