TY  - BOOK
AU  - Ulrich, David, 
AU  - Smallwood, W. Norman.
TI  - Leadership brand: developing customer-focused leaders to drive performance and build lasting value 
SN  - 9781422110300 (hardcover : alk. paper)
AV  - 658.4092 ULR
U1  - 658.4092 
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Leadership
KW  - Executive coaching
KW  - Organizational learning
N1  - Includes bibliographical references (p. 241-247) and index; Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand
UR  -  http://www.loc.gov/catdir/toc/ecip0712/2007009122.html
ER  -