Big think strategy : how to leverage bold ideas and leave small thinking behind - Schmitt, Bernd (Boston, Mass. : Harvard Business School Press, 2007)
Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
Includes bibliographical references (p. [165]-168) and index.
Keywords: Creative ability in business; Strategic planning; Success in business; Organizational effectiveness