Schmitt, Bernd. <br/><br/>
Big think strategy :  how to leverage bold ideas and leave small thinking behind / 
Bernd H. Schmitt. 
 - Boston, Mass. :  Harvard Business School Press,  c2007. 
 - xi, 177 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [165]-168) and index. 
<br/><br/>Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. 
<br/><br/><label>ISBN: </label>9781422103210 (hardcover : alk. paper) 1422103218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Strategic planning.<br/>Success in business.<br/>Organizational effectiveness.
<br/><br/><label>LC Class. No.: </label>658.4012  / SCH 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / SCH [ Shelf 78]