TY  - BOOK
AU  - Dholakia, Nikhilesh.
AU  - Khurana, Rakesh.
AU  - Bhandari, Labdhi.
AU  - Jain, Abhinandan K.
TI  - marketing management: cases and concepts 
SN  - 0333902750
AV  - 658.8 DHO
U1  - 658.8 
PY  - 1978///
CY  - Delhi
PB  - Macmillan
KW  - Marketing management
ER  -