Dholakia, Nikhilesh. marketing management : cases and concepts / Nikhilesh Dholakia...[et.al.] - Delhi : Macmillan , 1978. - 643 p. ; 20 cm. ISBN: 0333902750 Subjects--Topical Terms: Marketing management. LC Class. No.: 658.8 / DHO Dewey Class. No.: 658.8 / DHO [ Shelf 66 ]