TY  - BOOK
AU  - Palmer, Roger.
AU  - Cockton, Juanita.
AU  - Cooper, Graham.
TI  - Managing Marketing: marketing success through good management practice 
SN  - 0750668989
AV  - 658.8 PAL
U1  - 658.8 
PY  - 2007///
CY  - New York
PB  - Butterworth-Heinemann
KW  - Marketing management
KW  - Managing marketing
ER  -