Palmer, Roger. <br/><br/>
Managing Marketing :  marketing success through good management practice / 
Roger Palmer, Juanita Cockton and Graham Cooper. 
 - New York :  Butterworth-Heinemann,  2007. 
 - 380 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0750668989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Managing marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / PAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL [ Shelf 66 ]