TY  - BOOK
AU  - Gummesson, Evert, 
TI  - Total relationship marketing: marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm 
SN  - 0750654074
AV  - 658.8 GUM
U1  - 658.8 
PY  - 2002///
CY  - Oxford ; , Boston, MA
PB  - Butterworth-Heinemann
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/description/els031/2002074374.html
UR  -  http://www.loc.gov/catdir/toc/els031/2002074374.html
ER  -