TY  - BOOK
AU  - Kotler, Philip.
AU  - Lee, Nancy, 
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412956475
AV  - 658.8 KOT
U1  - 658.8 
PY  - 2008///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographical references (p. 403-427) and indexes
UR  -  http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
ER  -