TY  - BOOK
TI  - Harvard business review on brand management
SN  - 1578511445 (alk. paper)
AV  - 658.827 HAR
U1  - 658.827 
PY  - 1999///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Brand name products
N1  - Contains articles previously published in the Harvard business review; Includes index
ER  -