Harvard business review on brand management. 
 Brand management 

 - Boston, Mass. :  Harvard Business School Press,  c1999. 
 - v, 204 p. :  ill. ;  21 cm. 
 - The Harvard business review paperback series .
<br/><br/> Contains articles previously published in the Harvard business review.  Includes index. 
<br/><br/><label>ISBN: </label>1578511445 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>658.827  / HAR 
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAR [ Shelf 8 ]