TY  - BOOK
AU  - McDonald, Malcolm.
AU  - Wilson, Hugh, 
TI  - The new marketing: transforming the corporate future 
SN  - 9788131211014
AV  - 658.8 McD
U1  - 658.8 
PY  - 2002///
CY  - Oxford
PB  - Boston, Butterworth-Heinemann
KW  - Internet marketing
N1  - Includes bibliographic references and index
UR  -  http://www.loc.gov/catdir/toc/els051/2004274702.html
UR  -  http://www.loc.gov/catdir/description/els051/2004274702.html
ER  -