McDonald, Malcolm. <br/><br/>
The new marketing :  transforming the corporate future / 
Malcolm McDonald and Hugh Wilson. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2002. 
 - viii, 230 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9788131211014 
<br/><br/><label>LCCN: </label>2004-274702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / McD 
<br/><br/><label>Dewey Class. No.: </label>658.8  / McD [ Shelf 66 ]