TY  - BOOK
AU  - Drummond, Graeme.
AU  - Ensor, John.
TI  - Introduction to marketing concepts
SN  - 9788131207666
AV  - 658.8 DRU
U1  - 658.8 
PY  - 2007///
CY  - Boston, MA
PB  - Elsevier/Butterworth Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -