Drummond, Graeme. <br/><br/>
Introduction to marketing concepts / 
Graeme Drummond, John Ensor. 
 - Boston, MA :  Elsevier/Butterworth Heinemann,  2007. 
 - xiii, 283 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131207666 
<br/><br/><label>LCCN: </label>2005-924636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / DRU 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DRU [ Shelf 66 ]