Lal, Rajiv. <br/><br/>
Marketing management :  text and cases / 
Rajiv Lal, John A. Quelch, V. Kasturi Rangan. 
 - New York, N.Y. :  McGraw-Hill/Irwin,  c2005. 
 - xiii, 812 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072967625 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Marketing -- Management -- Case studies.
<br/><br/><label>LC Class. No.: </label>658.8  / LAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL [ Shelf 66]