TY  - BOOK
AU  - Pocha, Jehangir S.
TI  - The marketing whitebook 2007-2008
AV  - 658.8 POC
U1  - 658.8 
CY  - New Delhi
PB  - Businessworld
KW  - Marketing
KW  -  India
KW  -  Handbooks, manuals, etc
KW  -  Periodicals
KW  -  Asia
N1  - "The essential handbook for marketers"--Cover; Description based on: 2005; Issue for 2005 also called: 2nd ed
ER  -