The marketing whitebook 2007-2008 - Pocha, Jehangir S. (New Delhi : Businessworld)
"The essential handbook for marketers"--Cover.
Description based on: 2005.
Issue for 2005 also called: 2nd ed.
Acquired via LC overseas office. New Delhi Field Office. Most recent issues may not yet be available in LC Washington.
Keywords: Marketing -- India -- Handbooks, manuals, etc; Marketing -- India -- Periodicals; Marketing -- Asia -- Handbooks, manuals, etc