The marketing whitebook 2007-2008 / 
 Marketing white book  Businessworld marketing whitebook  BW marketing whitebook 
edited by Jehangir S. Pocha. 
 - New Delhi :  Businessworld 
 - 325 p. :  ill. (some col.), col. maps ;  20 cm. 
<br/><br/> "The essential handbook for marketers"--Cover.  Description based on: 2005. 
<br/><br/>Issue for 2005 also called: 2nd ed. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- India -- Handbooks, manuals, etc.<br/>Marketing -- India -- Periodicals.<br/>Marketing -- Asia -- Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>658.8  / POC 
<br/><br/><label>Dewey Class. No.: </label>658.8  / POC