TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki.
TI  - Marketing management
SN  - 0324022034 (hardcover)
AV  - 658.8 CZI
U1  - 658.8 
PY  - 2001///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Marketing
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references and indexes
ER  -