TY  - BOOK
AU  - Littler, Dale.
ED  - Blackwell Publishing Ltd.
TI  - The Blackwell encyclopedia of management. 
SN  - 1405102543 (hardcover : alk. paper)
AV  - 658.003 LIT
U1  - 658.003 
PY  - 2005///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Marketing
KW  -  Dictionaries
N1  - Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997; Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip0421/2004018071.html
ER  -