The Blackwell encyclopedia of management.    Marketing / 
 Marketing 
edited by Dale Littler. 
 - Malden, MA :  Blackwell Pub.,  c2005. 
 - ix, 404 p. :  ill. ;  26 cm. 
 - The Blackwell encyclopedia of management ;    v. 9 .
<br/><br/> Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1405102543 (hardcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Dictionaries.
<br/><br/><label>LC Class. No.: </label>658.003  / LIT 
<br/><br/><label>Dewey Class. No.: </label>658.003  / LIT