TY  - BOOK
AU  - Kotler, Philip.
AU  - Jain, D. 
AU  - Suvit Maesincee, 
TI  - Marketing moves: a new approach to profits, growth, and renewal 
SN  - 9781578516001
AV  - 658.8 KOT
U1  - 658.8 
PY  - 2002///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Telemarketing
KW  -  Management
N1  - Includes bibliographical references (p. 167-180) and index
ER  -