TY  - BOOK
AU  - Khan, Kaleem Mohammed, 
AU  - Khan, Mohammed Naved, 
TI  - The encyclopaedic dictionary of marketing
SN  - 0761935010 (pbk.)
AV  - 658.8003 KHA
U1  - 658.8003 
PY  - 2006///
CY  - New Delhi ; , Thousand Oaks, Calif.; , London
PB  - Response Books
KW  - Marketing
KW  -  Dictionaries
N1  - Includes bibliographical references (p. [350]-352)
UR  -  http://www.loc.gov/catdir/toc/ecip0617/2006020740.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0664/2006020740-d.html
ER  -