Khan, Kaleem Mohammed,    1951- <br/><br/>
The encyclopaedic dictionary of marketing / 
Kaleem Mohammed Khan, Mohammed Naved Khan. 
 - New Delhi ;   Thousand Oaks, Calif.;   London :  Response Books,  2006. 
 - 352 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [350]-352). 
<br/><br/><label>ISBN: </label>0761935010 (pbk.) 817829656X (pbk. : India) 9780761935018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Dictionaries.
<br/><br/><label>LC Class. No.: </label>658.8003  / KHA 
<br/><br/><label>Dewey Class. No.: </label>658.8003  / KHA [Shelf 80]