TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul.
TI  - Handbook of relationship marketing: edited by Jagdish N. Sheth, Atul Parvatiyar
SN  - 8178291045
AV  - 658.8 SHE
U1  - 658.8 
PY  - 2000///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/99050408-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/99050408-t.html
ER  -