Handbook of relationship marketing /  edited by Jagdish N. Sheth, Atul Parvatiyar. 
 Relationship marketing. 

 - Thousand Oaks :  SAGE Publications,  c2000. 
 - xvi, 660 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8178291045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / SHE 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHE [ Shelf 5 ]