TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
AU  - Pandit, Ajay
TI  - Marketing: concepts and cases 
SN  - 978007060904
AV  - 658.8 ETZ
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  -  http://10.10.1.6/eresource2/0004774.zip 
ER  -