Etzel, Michael J. <br/><br/>
Marketing  concepts and cases / 
Michael J Etzel, Bruce J Walker & William J Stanton 
 - 13th ed. 
 - New Delhi :  Tata McGraw-Hill,  c2006. 
 - xxi 735, [59] p. :  col. ill., maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>978007060904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / ETZ 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ [ Shelf 66 ]