TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome 
TI  - Basic marketing: a global-managerial approach 
SN  - 9780070620186
AV  - 658.8 PER
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  -  Management
N1  - McCarthy's name appears first on the earlier edition; Includes bibliographical references (p. 725-787) and indexes
UR  -  http://10.10.1.6/eresource3/0005110.zip 
ER  -