TY  - BOOK
AU  - Kurtz, David L.
AU  - Boone, Louis E.
TI  - Principles of Marketing
SN  - 9788131502938
AV  - 658.8 KUR
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Cengage learining
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -