Kurtz, David L. <br/><br/>
Principles of Marketing / 
David L. Kurtz, Louis E. Boone. 
 - New Delhi :  Cengage learining,  c2008. 
 - xxv, 685 p. :  ill. ;  25 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131502938 
<br/><br/><label>LCCN: </label>80-065788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / KUR 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR [ Shelf 66 ]