Cruikshank, Jeffrey L.

The Apple way / by Jeffrey L. Cruikshank. - New York : McGraw-Hill, c2006. - xviii, 206 p. ; 24 cm.

"12 management lessons from the world's most innovative company"--Spine.

Includes bibliographical references (p. 179-193) and index.

007063470X


Apple Computer, Inc.


Industrial management -- United States.
Computer industry -- United States.
Corporate culture -- United States.
Success in business -- United States.

658 / CRU

658 / CRU [ Shelf 77]