TY  - BOOK
AU  - Panwar, J. S., 
TI  - Beyond consumer marketing: sectoral marketing and emerging trends 
SN  - 0761932585 (paper back)
AV  - 381.0954 PAN
U1  - 381.0954 
PY  - 2004///
CY  - New Delhi ; , Thousand Oaks, Calif.
PB  - Response Books
KW  - Marketing
KW  -  India
KW  - Target marketing
KW  -  Forecasting
KW  - Consumers
N1  - Includes bibliographical references and index; The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/2004011012-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/2004011012-t.html
ER  -