Panwar, J. S.,    1948- <br/><br/>
Beyond consumer marketing :  sectoral marketing and emerging trends / 
J.S. Panwar. 
 - New Delhi ;   Thousand Oaks, Calif. :  Response Books,  2004. 
 - 487 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing. 
<br/><br/><label>ISBN: </label>0761932585 (paper back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- India.<br/>Target marketing -- India.<br/>Marketing -- Forecasting.-- India <br/>Consumers -- India.
<br/><br/><label>LC Class. No.: </label>381.0954  / PAN 
<br/><br/><label>Dewey Class. No.: </label>381.0954  / PAN [ Shelf 77]