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The tao of loyalty : winning with employees / Ajit Rao.

By: Material type: TextPublication details: New Delhi ; Thousand Oaks : Response Books, 2006.Description: 257 p. : ill. ; 19 cmISBN:
  • 0761935541
Subject(s): DDC classification:
  • 658.314 RAO [ Shelf 78]
LOC classification:
  • 658.314 RAO
Contents:
The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss.
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Reference Indian Institute Of Management, Shillong 658.314 RAO [ Shelf 78] (Browse shelf(Opens below)) Not for loan 0005026

Includes bibliographical references (p. [251]-252) and index.

The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss.

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