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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2009.Edition: Rev. & updated [ed.]Description: xxv, 380 p. : ill. ; 23 cmISBN:
  • 9780470393741 (pbk.)
  • 9780470393741
Subject(s): DDC classification:
  • 658.4083 EST [Shelf 79]
Contents:
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4083 EST [Shelf 79] (Browse shelf(Opens below)) Not for loan 0012216

Includes bibliographical references (p. 323-352) and index.

The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.

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