The power of co- creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart.
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TextPublication details: New York : Free Press, 2010.Edition: 1st Free Press hardcover edDescription: ix, 276 p. : ill. ; 24 cmISBN: - 9781451623543
- 658.40714 RAM [ Shelf 5 ]
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Indian Institute Of Management, Shillong | 658.40714 RAM [ Shelf 5 ] (Browse shelf(Opens below)) | 2 | Available | 0012012 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.40714 RAM [ Shelf 5 ] (Browse shelf(Opens below)) | 3 | Available | 0012013 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.40714 RAM [ Shelf 5 ] (Browse shelf(Opens below)) | 4 | Available | 0012014 |
Includes bibliographical references and index.
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
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